Branding Essentials: the“Brandout”

Organization: KQED, Northern California’s PBS and NPR affiliate

Project: Organization-wide branding

Role: Content strategist, project manager, copywriter, production manager

Collaborating with senior staff and the design team on a major branding initiative, I created a process, developed a brand book structure, and wrote editorial branding guidelines. I also copy edited all of the other branding content in the book.

To roll out the new brand elements, I collaborated on a “brandout” (shown here), my name for an interactive print piece featuring brand highlights. It was an easy, interactive, and fun way for staff to access the new language and design.