Mission Statement and Tagline

Organization: KQED, Northern California’s PBS and NPR affiliate

Project: Organization-wide branding

Role: Content strategist, project manager, copywriter, production manager

I identified KQED’s mission: Inform, Inspire and Involve. Using these three words, I created a tagline that elaborates on each word in a punchy, memorable way: Where facts matter, stories empower, and bold conversations begin.

Here, the mission statement and tagline appear alongside San Francisco Mayor London Breed at an event.