KQED Brand Pillars

Organization: KQED, Northern California’s PBS and NPR affiliate

Project: Branding (Brand Pillars)

Role: Content strategist, project manager, copywriter, production manager

After interviewing brand stewards and senior management, I determined that Inform, Inspire and Involve formed the pillars for KQED’s brand. Senior management agreed. I created a one-sentence description of each word to elaborate on each pillar.

Excerpt: Involve. Our work moves people, igniting healthy dialogue, spirited debates, and collaborative thinking.