Brand Narrative

Organization: KQED, Northern California’s PBS and NPR affiliate

Project: Organization-wide branding: brand narrative

Role: Content strategist, project manager, copywriter, production manager

After identifying the key brand elements, I crafted a succinct brand narrative and a new tagline.

Excerpt: These are turbulent times, politically and culturally. America is deeply divided. Media have been at the center of the storm and public trust in many news organizations has eroded. KQED is an exception—and exceptional . . .

{Tagline}KQED: Where facts matter, stories empower, and bold conversations begin.