Design and Communication Principles

Organization: Exploratorium Museum of Science and Art

Project: Design and communication principles

Role: Content strategy, writer, editor

I collaborated with a senior management team to identify and create the museum’s first Design + Communications principles document. The team agreed on the overarching concepts I proposed and the content I wrote describing each big idea. The museum’s guiding principles had never been formally identified or written before.

Excerpt: Embracing Authenticity. We have an overriding reverence for the real thing. That’s because we know that having direct, hands-on experience with authentic phenomena is a powerful and enjoyable way to learn. Our exhibits are built on this idea, but authenticity is deeply rooted everywhere at the Exploratorium: in our photography, the [exhibit-building] shop, and the language we use.